Pay For Clicks - Internet Advertising Online
20 to 35 percent of ad clicks may be fraudulent and another 40 to 55% visitors may
click your web site ...but never contact you or place an order.
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Optimization and Pay Per Click Info. Email your specific or general request for pricing
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Fraudulent Clicks on your keywords occurs in pay per clíck online advertising when a
person, automated scrípt, or computer program imitates a legitimate user of a web browser
clicking on an ad, for the purpose of generating an improper charge per clíck. Clíck
fraud is the subject of some controversy and increasing litigation due to the advertising
networks being a key beneficiary of the fraud whether they like it or not.
Clíck fraud is a crime. Cybercrime, however, is hard to track. Law enforcement has only
just recently started focusing on the threat of clíck fraud.
Clíck fraud is now being targeted by some of the industry's biggest names. This movement
has both the American court and government involved. Major brands including Expedia.com
and mortgage broker LendingTree.com went public with their disputes over clíck fraud.
Google and Yahoo haven't come up with many answers. They claim to have systems in place to
deter it, but the clíck fraud numbers continue to rise. The Interactive Advertising
Bureau estimates that 20 to 35 percent of ad clicks are fraudulent. The multi-billion
dollar search industry is under attack and the problem is increasing.
Advertisers are being cheated and the search engines are leaving much of the
responsibility for detecting clíck fraud with advertisers, the majority of whom lack the
tools and knowledge to detect it.
The high level of clíck fraud has undermined advertisers' confidence and some have even
pulled their entire ad campaigns. For small to medium-sized businesses clíck fraud
effectively erodes Return on Investment (ROI), impacting the bottom line and future
marketing initiatives.
Clíck fraud is also the single biggest threat to companies like Google and Yahoo, whose
digital empires are largely dependent on their advertising revenues. Google's $6
billion-a-year advertising business is especially at risk. Despite the threat, or maybe
because of it, Google is saying little about clíck fraud and the pay-per-clíck concept
as a whole. While Google maintains its silence, many advertisers and savvy online
entrepreneurs wonder where pay-per-clíck is headed. Clíck fraud threatens to destroy the
very business that Google, Yahoo, MSN and others thrive on. In fact, clíck fraud losses
have surpassed the total loss attributed to credít card fraud in the U.S. The industry as
a whole is stumbling over this problem. Many advertisers are now starting to look for
options.
There are a number of companies who spend $5,000 to $10,000 per month on paid search
marketing. Competition is fierce with many keywords costing $3 to $8 per clíck or more.
If 20 to 35 percent of those advertising dollars are wasted on fraudulent clicks and
you're paying $5,000 dollars per month to advertise on Yahoo or Google, $1000 - $1750 may
be wasted on clíck fraud....every month.
You can expect to see some changes being made in Google, Yahoo and MSN with their paid
search programs in the future. The pay-per-clíck model is inherently flawed and must be
altered to survive. The major search engines know that their business will be crippled if
they don't adapt. Their challenge is how to adapt and still maintain those multi-billion
dollar bottom lines.
Fortunately, there are individuals, groups, companies and organizations more interested in
finding and providing solutions to the problem of clíck fraud than in propping up a
flawed concept.
One way to avoid click fraud requires hiring a knowledgeable professional who will
continuously monitor your impressions, clicks and costs. Remember, there is an alternative
to paying for views. if your web site is ranked on the first page of the search engines
through proper coding and submission techniques you eliminate fraud. If you want to lower your clíck fraud costs or get higher rankings
contact us for a consultation. There is fee that will be rebated if you decide to hire our
services. We will take you on an internet tour and show you the facts.
We have hundreds of top positions in a variety of keywords....without pay per click and some sites may be purchased. We achieve our
results from proprietary techniques, 8 years of experience, continuous knowledge updating
and daily monitoring.
We supply examples during a consultation.
Example - NOTE: Keywords - Tampa Bay Mortgage Rate - 1st paid position was
overpaying by $4.54
(Third Federal Bank) (Advertiser's Bid: $5.51 for - tampa bay mortgage rate)
(Lending Tree) (Advertiser's Bid: $0.96 for - tampa bay mortgage rate)
Protection from Click Fraud - We
can analyze your web log files and PPC data and produce a report on problem campaigns. We
can analyze visitor behavior on your website and automatically determine which ads are
producing valuable visitors and which ads are not. If we find an ad with fraudulent
clicks, a forensics report to your PPC provider can be sent asking for a refund.
A combination of free high page ranking and
pay per click is where the smart money invests.
Note- search engines don't give extra credit to
a
"pretty site" with all the
"bells and whistles"
Google faced a hefty lawsuit
in February of 2005 when businesses such as Lane's Gifts of Arkansas, USA, concluded that
search engine companies were not doing enough to protect them from becoming victims of
click fraud and in turn allowing a build-up of invalid costs. What's more, months after
the settlement was brought to light, the advertisers' attorneys decided that $90-million
simply wouldn't cut it - they wanted more. However, an Arkansas judge, rejecting the
claim, approved a $90-million click-fraud settlement, one-third of which would be paid in
cash for all the advertiser attorneys' fees, and the remaining sum of which would be paid
through advertising credits. And while Google was 'pleased' that a settlement had finally
been reached, some would go as far as to claim that the lawsuit has potential to work in
favor of the search engine company.
And there certainly seems to be some truth to the notion; since the settlement, Google has
made significant efforts to develop new programs which aim to give advertisers a clearer
view of their online ad accounts and, in turn, enable them to better monitor click-fraud.
It's therefore clear that Google is doing all they can to mend and reinforce client
relationships, as well as prevent further downfalls.
Klungness thinks it's high time for search engines to crank up on innovation, commenting
that: "PPC advertising is in trouble at the very least. I think the markets will
determine how they want to pay for advertising, but there seems to be a good reason for
search engines to offer other alternatives."
I began the slow process of deciphering how to
get high rankings around 1999. Back then they rarely called it search engine optimization.
There were tricks like keyword spamming, ghost pages, invisible keywords that many used.
They worked for a few years, then the search engines revised their alogos and had humans
do reviews. They began calling those "tricks" BLACK HAT and began punishing the
web sites and even banning some forever.
The newest tricks being used in the PAY PER CLICK arena are being investigated.
Here is part of the GOOGLE WARNING about using "black hat" techniques in their
ad sense pay for click..
5. Prohibited Uses. You shall not, and shall not authorize or encourage any third party
to: (i) directly or indirectly generate queries, Referral Events, or impressions of or
clicks on any Ad, Link, Search Result, or Referral Button (including without limitation by
clicking on “play” for any video Ad) through any automated, deceptive,
fraudulent or other invalid means, including but not limited to through repeated manual
clicks, the use of robots or other automated query tools and/or computer generated search
requests, and/or the unauthorized use of other search engine optimization services and/or
software; (ii) edit, modify, filter, truncate or change the order of the information
contained in any Ad, Link, Ad Unit, Search Result, or Referral Button, or remove, obscure
or minimize any Ad, Link, Ad Unit, Search Result, or Referral Button in any way without
authorization from Google; (iii) frame, minimize, remove or otherwise inhibit the full and
complete display of any Web page accessed by an end user after clicking on any part of an
Ad ("Advertiser Page"), any Search Results Page, or any Referral Page; (iv)
redirect an end user away from any Advertiser Page, Search Results Page, or Referral Page;
provide a version of the Advertiser Page, Search Results Page, or Referral Page that is
different from the page an end user would access by going directly to the Advertiser Page,
Search Results Page, or Referral Page; intersperse any content between the Ad and the
Advertiser Page, between the page containing the Search Box and the Search Results Page,
or between the Referral Button and the Referral Page; or otherwise provide anything other
than a direct link from an Ad to an Advertiser Page, from the page containing the Search
Box to the Search Results Page, or from the Referral Button to the Referral Page; (v)
display any Ad(s), Link(s), or Referral Button(s) on any Web page or any Web site that
contains any pornographic, hate-related, violent, or illegal content; (vi) directly or
indirectly access, launch, and/or activate Ads, Links, Search Results, or Referral Buttons
through or from, or otherwise incorporate the Ads, Links, Search Results, or Referral
Buttons in, any software application, Web site, or other means other than Your
Property(ies), and then only to the extent expressly permitted by this Agreement; (vii)
"crawl", "spider", index or in any non-transitory manner store or
cache information obtained from any Ads, Links, Search Results, or Referral Events, or any
part, copy, or derivative thereto; (viii) act in any way that violates any Program
Policies posted on the Google Web Site, as may be revised from time to time, or any other
agreement between You and Google (including without limitation the Google AdWords program
terms); (ix) disseminate malware; (x) create a new account to use the Program after Google
has terminated this Agreement with You as a result of your breach of this Agreement; or
(xi) engage in any action or practice that reflects poorly on Google or otherwise
disparages or devalues Google’s reputation or goodwill. You acknowledge that any
attempted participation or violation of any of the foregoing is a material breach of this
Agreement and that we may pursue any and all applicable legal and equitable remedies
against You, including an immediate suspension of Your account or termination of this
Agreement, and the pursuit of all available civil or criminal remedies.
Pay For Clicks
Adversting Online - 20 to 35 percent of ad clicks may be
fraudulent ...
and another 40 to 55% may click your web site ...but never contact you or place an order.
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